Developing an online professional profile: Marketing yourself!

While a typical work place in the past was dominated by the one-way method, which goes top bottom from boss to employees, today’s work place should look more like a jazz band, as suggested by Don Tapscott (2014). It is believed that a two-way street is more in favour of today’s constantly changeable work environment. Besides, as indicated by Nyk Nyman, with the rise in use of the social media, the job search process today should work the same way.

Tapscott (2014) proposed that the recruitment today should process as a dialogue initiated by creativity, collaboration and personal marketing. In fact, Nyk Nyman pointed out that 77% of all job postings are posted on LinkedIn and while 94% of all recruiters use LinkedIn to search for candidates (66% for Facebook and 54% for Twitter) at all levels. As a consequence, it is believed that having an authentic online professional profile is not about having just ONE LinkedIn profile that displays your academic and professional side anymore, it is more about self-promotion using a combination of online platforms, such as Facebook, Twitter, personal websites and blogs.

screen-shot-2016-11-13-at-8-59-24-pmIn a BBC video, Michael Weiss, a web marketing coach mentioned that self-promoting online is about how you are telling your own story; showing your passion, why you do what you do, who you are; expressing your interest through the online platforms. And more importantly, as suggested by Nyk Nyman, you get roughly ten seconds to show all the aforementioned aspects to the recruiters due to the high competition. Thus, this is where the challenge comes in – how can you attract and fascinate companies using a 10 seconds long snap packed with a summary that highlights what makes you stand out as a strong candidate?

On the other hand, while Tapscott talked about how blogging should be involved in his idea of an ideal work-learning environment, a post by TheEmployable described how blogging could be a part of an online professional profile that would help with job hunt. It was suggested that blogging not only allows for display of your creativity, communication skills and passion, it also shows your effort to dedicate yourself to task even when it is completely optional. Furthermore, I would think a good real-life example of blogging in a different way is posting videos on platforms like YouTube. For instance, many successful YouTubers like Tanya Burr and Zoella who have started by sharing aspects of their lives in videos, have gained publicity and were later provided opportunities to further develop their own career in the beauty industry by launching books, their own brand and products.

Despite the usefulness of an online profile in job-hunt, it is crucial to be cautious when making decisions about what to put on social media. Inattentive postings on social platforms like Twitter could lead to serious negative consequences like public shaming, as indicated in a New York Times Magazine post by Jon Ronson (2015).


BBC (2013) Job hunting: How to promote yourself online. BBS: News. Retrieved from: (Accessed on 12/11/16.)

Nyman, N. (2014) Using social media in your job search. University of Southampton: Web Science MOOC. Retrieved from: (Accessed on 12/11/16.)

Ronson, J. (2015) How One Stupid Tweet Blew Up Justine Sacco’s Life. The New York Times Magazine. Retrieved from: (Accessed on 12/11/16.)

TheEmployable (2014) How blogging can help you get a job. Retrieved from: (Accessed on 12/11/16.)


8 thoughts on “Developing an online professional profile: Marketing yourself!

  1. Hi Hei,
    Your blog post this week was extremely informative, with lots of references used. I think this helps to show your research and what you considered to be the most important aspects. The advice to give a 10 second long snap, I think would really help someone that was trying to build an online professional profile as it would help them to prioritise what they wanted to say.
    As the topic this week was quite broad and everyone is likely to have a different opinion on the best way to build an authentic online professional profile, I focused more on the authenticity aspect. As you didn’t touch on this as much, I wonder what your views on this was. Are we actually able to build an ‘authentic’ profile, or not? I wonder whether making a 10 second long snapshot, may encourage people to exaggerate or even fake their skill set or experiences in order to make an impression.


  2. Hi,

    I really enjoyed reading your blog post this week and liked your point on video bloggers.
    I noticed that in your post you did not specifically mention how someone would go about making an authentic online professional profile. Do you think this is something that is open to interpretation? Are there some things which you think may just be common sense?

    You mention towards the end that inattentive posting can have serious consequences, do you think this is the main thing to look out for when creating a professional profile? I think that this is important but there are security settings in place which essentially allow you to post what you want and be undiscoverable to potential employers.

    I would be interested to hear your opinions on these questions.



  3. Pingback: Reflection on Topic 3 | Living and Working on the Web

  4. Hi,

    This is an excellent, informative post. I like that you mentioned the importance not only of LinkedIn, but also other social media platforms with which we may have memberships. Through my research I discovered that 93% of recruiters review a candidate’s social profile before hiring. I, therefore, agree with you regarding the importance of having a strong profile across all forms of social media, such as Facebook, Twitter, etc.

    Like you, I also researched Michael Weiss’ work. One additional point that you have not raised however was his theory that we must create and effectively become a brand. This led me to realise that, not only is it important to have an authentic online profile across all platforms, but it is also vital that there is the presence of a synonymous and consistent brand. One way that this can be done is through a logo or consistent profile picture, for example. Would you agree that this is important, or do you feel that our persona on different social media platforms should be kept separate?


  5. Hi Hei Lam,
    As this is my first time reading one of your blog posts, I found it easy to navigate and the post itself easy to read. I really enjoyed your use of statistics and facts throughout as it gave a clearer picture to exactly how important social media impacts employer recruiting and decisions. I thought the diagram in your post (which I assume you did) gave a clear representation of what you were trying to get across. It’s a simple diagram but I think it was exactly as informative as it needed to be.
    A point I do have to make is you didn’t talk a lot about your thoughts on having a professional profile. Do you think people should have one profile throughout their social media and be careful about what they post? Or do you think it’s acceptable for people to have a personal account in addition to a professional one?



  6. Pingback: Reflective Summary: Authentic Professional Profiles – UOSM2033 Living and Working on the Web

  7. Pingback: Reflection on Topic 3 – Nicole Gildone

  8. Pingback: Goodbye, #UOSM20! | Hei Lam Cheung

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s