While a typical work place in the past was dominated by the one-way method, which goes top bottom from boss to employees, today’s work place should look more like a jazz band, as suggested by Don Tapscott (2014). It is believed that a two-way street is more in favour of today’s constantly changeable work environment. Besides, as indicated by Nyk Nyman, with the rise in use of the social media, the job search process today should work the same way.
Tapscott (2014) proposed that the recruitment today should process as a dialogue initiated by creativity, collaboration and personal marketing. In fact, Nyk Nyman pointed out that 77% of all job postings are posted on LinkedIn and while 94% of all recruiters use LinkedIn to search for candidates (66% for Facebook and 54% for Twitter) at all levels. As a consequence, it is believed that having an authentic online professional profile is not about having just ONE LinkedIn profile that displays your academic and professional side anymore, it is more about self-promotion using a combination of online platforms, such as Facebook, Twitter, personal websites and blogs.
In a BBC video, Michael Weiss, a web marketing coach mentioned that self-promoting online is about how you are telling your own story; showing your passion, why you do what you do, who you are; expressing your interest through the online platforms. And more importantly, as suggested by Nyk Nyman, you get roughly ten seconds to show all the aforementioned aspects to the recruiters due to the high competition. Thus, this is where the challenge comes in – how can you attract and fascinate companies using a 10 seconds long snap packed with a summary that highlights what makes you stand out as a strong candidate?
On the other hand, while Tapscott talked about how blogging should be involved in his idea of an ideal work-learning environment, a post by TheEmployable described how blogging could be a part of an online professional profile that would help with job hunt. It was suggested that blogging not only allows for display of your creativity, communication skills and passion, it also shows your effort to dedicate yourself to task even when it is completely optional. Furthermore, I would think a good real-life example of blogging in a different way is posting videos on platforms like YouTube. For instance, many successful YouTubers like Tanya Burr and Zoella who have started by sharing aspects of their lives in videos, have gained publicity and were later provided opportunities to further develop their own career in the beauty industry by launching books, their own brand and products.
Despite the usefulness of an online profile in job-hunt, it is crucial to be cautious when making decisions about what to put on social media. Inattentive postings on social platforms like Twitter could lead to serious negative consequences like public shaming, as indicated in a New York Times Magazine post by Jon Ronson (2015).
BBC (2013) Job hunting: How to promote yourself online. BBS: News. Retrieved from: http://www.bbc.co.uk/news/business-25217962 (Accessed on 12/11/16.)
Nyman, N. (2014) Using social media in your job search. University of Southampton: Web Science MOOC. Retrieved from: http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/ (Accessed on 12/11/16.)
Ronson, J. (2015) How One Stupid Tweet Blew Up Justine Sacco’s Life. The New York Times Magazine. Retrieved from: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=2 (Accessed on 12/11/16.)
TheEmployable (2014) How blogging can help you get a job. Retrieved from: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ (Accessed on 12/11/16.)